Discrepancies between Google & JWPlayer Video Play counts
Since about 6 weeks Google Analytics reports 5% lower "JW Player Video Play" counts than JWPlayer Analytics. Before it was about 2.5% lower, but we were still collecting data, so it was within our tolerance limit. Is there any technical explanation for the rising discrepancies? Your analytics is till in beta, but should I really trust the lower Google numbers? Our ad provider is always looking at our "Video Views" besides "Ad Impressions", so which number should we report?